“Website visitors who are re-targeted with display ads are 70% more likely to convert on your website.”

– 2019

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70%

What

So, what is re-targeting? Re-targeting is the act of serving up ads to users who have interacted with your website in the past. This can be done by using cookies or by using something called Facebook Pixel.

Who

Your next question is probably who does this actually work on? Well, research indicates that roughly 75% of visitors actually want to come back later, and 25% actually enjoy seeing remarketing ads!

Why

So why do we want to re-target instead of just running regular ads? Well, research indicates that re-targeted customers are 3x more likely to click on your ads than people who haven’t interacted with your business before. So in a nutshell, its easier to convert users who know who you are than users who’ve never heard of your business, that’s why.

How

Re-targeting works one of two ways. Conventional re-targeting drops a “cookie” on a user’s computer when they visit your site. Google uses this cookie to serve up your specific ads only to users who have that cookie present on their computer. Recently Facebook developed something called Pixel which is revolutionizing how you can reach your existing audience (as well as audiences who behave in a similar way to your current audience) but more on that later.

Increase your click through

46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.

  • 25% of online viewers enjoy seeing retargeted ads.

  • 3 out of 5 online viewers notice and consider ads showing products they viewed from another page.

  • The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.

  • 91% of marketers who have used retargeting have found it to perform the same as or better than search, email, or other display ads.

  • 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting.

Source – https://blog.spiralytics.com/retargeting-statistics

“75% of visitors who abandon their cart want to come back later.”

Are you following up with them with cart-recovery emails?

Facebook Pixel

Facebook pixel is a piece of code that is placed on a website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. It also allows you to build custom audiences to help run very targeted ad campaigns.

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So how can Facebook Pixel help your business?

Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take the actions you want them to. This allows you to improve your Facebook ad conversion and get better return on your investment.

  • Use Facebook retargeting

  • Use Facebook conversion tracking

  • Create lookalike audiences

  • Optimize Facebook ads for conversions

  • Optimize Facebook ads for value

  • Gain access to more Facebook ad tools and metrics

Pro Tip: Don’t wait to install Facebook Pixel. It will start collecting data right away so that you don’t have to start from scratch when you are ready to create your first Facebook ad.

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Mail Chimp
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The Facts

68%

68% of marketing agencies have a dedicated budget for retargeting.

70%

70% of marketers turn to search retargeting primarily to increase brand awareness.

3%

Only 3% of eCommerce customers convert on the first go. This is why retargeting is critical.

25%

25% of online viewers enjoy seeing retargeted ads.

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