Increase your click through
46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.
25% of online viewers enjoy seeing retargeted ads.
3 out of 5 online viewers notice and consider ads showing products they viewed from another page.
The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.
91% of marketers who have used retargeting have found it to perform the same as or better than search, email, or other display ads.
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting.
Source – https://blog.spiralytics.com/retargeting-statistics
“75% of visitors who abandon their cart want to come back later.”
Are you following up with them with cart-recovery emails?
Facebook Pixel
Facebook pixel is a piece of code that is placed on a website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. It also allows you to build custom audiences to help run very targeted ad campaigns.
So how can Facebook Pixel help your business?
Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take the actions you want them to. This allows you to improve your Facebook ad conversion and get better return on your investment.
Use Facebook retargeting
Use Facebook conversion tracking
Create lookalike audiences
Optimize Facebook ads for conversions
Optimize Facebook ads for value
Gain access to more Facebook ad tools and metrics
Pro Tip: Don’t wait to install Facebook Pixel. It will start collecting data right away so that you don’t have to start from scratch when you are ready to create your first Facebook ad.
Remarketing Partners
The Facts
68% of marketing agencies have a dedicated budget for retargeting.
70% of marketers turn to search retargeting primarily to increase brand awareness.
Only 3% of eCommerce customers convert on the first go. This is why retargeting is critical.
25% of online viewers enjoy seeing retargeted ads.