Your Brand represents you. Marketing is your story. Advertising is how you tell it.
Initial Social Media Campaign Strategy
Start with an Awareness campaign which will generate Social Media (Facebook or Twitter etc..) followers.
Then run a targeted Engagement campaign directly to this interested audience to measure their interest.
“Brand storytelling is not about pushing advertising, it’s about bringing value.” Gary Vaynerchuk
38 percent of users will stop interacting with a website if the layout is unattractive.
Color improves brand recognition by up to 80 percent.
Consistent brand presentation across all platforms increases revenue by up to 23 percent.
45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion.