Marketers who use video grow revenue 49% faster, receive 41% more web traffic from search, and get 66% more qualified leads per year than non-video users1
Okay so with the growth of tech it is no surprise that although we have better reach to our target customers, this convenience comes at a price. 20 years ago you could market in magazines, on the radio, in newspapers etc. but with the shift in how users consume information, some of these avenues have shifted or become obsolete. Many radio listeners are turning to Spotify streamers, magazine subscribers are turning to Instagram, newspaper readers are subscribing to online newspapers.
It is estimated that with the creation of the internet, 24hr TV and smart phones, we now receive five times as much information every day as we did in 19862. As a marketer its hard to be heard in a crowd of information that size. With the volume of information customers have pushed in their face all day long, as a marketer you have a very tiny window of time to deliver your “elevator pitch” so to speak. This window of time used to be much larger, but now with the rate at which consumers scroll through their feed, you need something that grabs their attention and delivers information quickly. In a word, video. Videos delivery information in a fraction of the time, so if you want to see growth in 2020, all signs point to videos. Are you ready to kick things up a notch?
Ready to take the plunge? Barrie Web can create a video ad for your business for as little as $450. Learn More>
Just in case you still weren’t convinced, here is a wicked info-graphic from Renderforest on how video can dramatically change your business.